Rewrite the Rules: Saathi's Bold Move for Women's Day

Rewrite the Rules: Saathi's Bold Move for Women's Day

Break the Mold. Build the Bold.

This Women's Day, Saathi isn't just celebrating; we're sparking a revolution. Introducing Rewrite the Rules, a campaign designed to break the mold, challenge outdated norms, and empower women like us to take charge of our narratives.

Why "Rewrite the Rules"?

For generations, we, women have been told what to do, how to act, and where we belong.  But the truth is, women have always been mold-breakers and rule-makers. From Hansa Mehta to Tessy Thomas to Mary Kom, history is filled with women who defied expectations and paved the way for a better future.

This Women's Day, we're honoring those trailblazers and inspiring a new generation to rewrite the rules. Because real change starts with challenging the status quo and creating a world where every woman can thrive.

Invest in Yourself, Invest in Change

What better way to celebrate Women's Day than with a little self-love? During our Rewrite the Rules sale, enjoy exclusive discounts on Saathi pads, Saathi cups, and more. Because investing in yourself is an act of rebellion. Real self-care starts with period care. Saathi pads are plastic-free, chemical-free, and guilt-free, so you can feel good about your choices for yourself and the planet.

This Women's Day, your purchase fuels change. 🚀
🌱 Support a plastic-free future.
💜 Empower women with better period choices.
💪 Be a #SaathiRebel & break the mold!

Here's what's up for grabs:

BOGO on everything (including subscriptions!)

Your Choice, Your Impact!

  • Use Code: GET1 → Get a FREE extra product (whichever is lower-priced)
  • Use Code: GIFT1 → To pay it forward to someone in need.
  • FREE tattoo and sticker! Flaunt your Saathi Rebel pride.

This rebel-rousing offer ends on March 9th. Shop the sale now and treat yourself to period care that's good for you and the planet.

Join the #RewriteTheRules Revolution: Share Your Story and Win!

Who runs the world? You, our incredible Mold Breakers and Rule Makers! This Women's Day, we want to hear YOUR story. Every woman has a powerful tale of breaking barriers, big or small, and inspiring others. We believe it's time to amplify these voices and celebrate the everyday acts of rebellion that are building a better world for women.

That's why we're launching the #RewriteTheRules Instagram Contest! We're calling on YOU to share your story of rewriting the rules. Tell us about a time you, or a woman who inspires you, challenged a norm, shattered a stereotype, or simply paved a new path. Become a #SaathiRebel and inspire a movement!

How to Participate (It's Simple!):

  1. Create a Post: Share a photo or reel on Instagram. Tell us your story of rewriting the rules. Who is your #MoldBreaker, #RuleMaker, or #SaathiRebel? Or is it you?
  2. Tag and Hashtag: Tag @saathipads tag your #MoldBreaker #RuleMaker and use the hashtags #RewriteTheRules, #BreakTheMold, and #BuildTheBold.
  3. Inspire Your Community: Encourage your friends and followers to share their stories too!

Unlock Powerful Prizes!

We're giving away 54 epic prizes to celebrate your stories! All winners will receive Saathi pads. The more your story resonates (measured by reach and engagement, see table below), the bigger the rewards! Prizes range from extra Saathi goodies (yoga cards, toothbrushes, and more) to game-changing gear like a podcast mic, Kindle, iPad, or GoPro for those stories that truly ignite the revolution!

Deadline: March 31st, 2025

Ready to join the #RewriteTheRules Revolution? Head over to Instagram now, share your story, and let's build a bolder, more equitable world together! 

Profile: https://www.instagram.com/saathipads/

Engagement Slab

View Min

View Max

Like Min

Like Max

Share Min

Share Max

Prize

Number of prizes

Slab 1 - Starter

500 3000 150 900 25 150 -1 pack of 12 Saathi pads
-1 box of Saathi pantiliners
-Saathi Coldplay temporary tattoo
-Saathi Women's Day sticker
10

Slab 2 - Emerging Voice

3001 6000 900 1800 150 300 -2 packs of 12 Saathi pads
-Saathi sticker set
-Saathi Coldplay temporary tattoo
-Saathi yoga card set
10

Slab 3 - Change Maker

6001 12000 1800 3600 300 600 -3 month subscription of Saathi pads
-Saathi sticker set
-Saathi Coldplay temporary tattoo
-Saathi yoga card set
10

Slab 4 - Inspirational

12001 20000 3600 6000 600 1000 -6 month subscription of Saathi pads
-Saathi sticker set
-Saathi Coldplay temporary tattoo
-Saathi yoga card set
-Saathi toothbrush
10

Slab 5 - Empowerment Leader

20001 50000 6000 15000 1000 2500 -9 month subscription of Saathi pads
-Saathi sticker set
-Saathi Coldplay temporary tattoo
-Saathi yoga card set
-Saathi toothbrush
-Saathi totebag
10

Slab 6 - Impact Catalyst

50001 100000 15000 30000 2500 5000 -12 month subscription of Saathi pads
-Saathi sticker set
-Saathi Coldplay temporary tattoo
-Saathi yoga card set
-Saathi toothbrush
-Saathi totebag
-Forest Essentials gift card

-Bonus Item (one of the following): Podcast mic, Osmo handheld
OR a curated collection of books by women authors
1

Slab 7 - Movement Starter

100001 250000 30000 75000 5000 12500 -12 month subscription of Saathi pads
-Saathi sticker set
-Saathi Coldplay temporary tattoo
-Saathi yoga card set
-Saathi toothbrush
-Saathi totebag
-Forest Essentials gift card

-Bonus Item (one of the following): Kindle, DJI mic, OR Zhiyun Smooth 5S
1

Slab 8 - Viral Changemaker

250001 500000 75000 150000 12500 25000 -12 month subscription of Saathi pads
-Saathi sticker set
-Saathi Coldplay temporary tattoo
-Saathi yoga card set
-Saathi toothbrush
-Saathi totebag
-Forest Essentials gift card

-Bonus Item (one of the following): Rode Wireless, Tablet/Ipad OR Sony noise cancelling headphones
1

Slab 9 - Icon

500001 1000000 150000 300000 25000 50000 -12 month subscription of Saathi pads
-Saathi sticker set
-Saathi Coldplay temporary tattoo
-Saathi yoga card set
-Saathi toothbrush
-Saathi totebag
-Forest Essentials gift card

-Bonus Item (one of the following): GoPro Max 360, Huion Kanvas (drawing pad), OR Insta360
1

 

Sunday Funday:  Meet the Mold Breakers and Rule Makers!

Every Sunday, we're turning the spotlight on incredible women who have defied expectations and changed the world.  Get ready for a fun and interactive experience with quizzes, games, and AI challenges that will inspire you to rewrite your own rules.

Here's the lineup:

  • March 2: Match the Quote to the Trailblazer: Can you match the empowering quote to the iconic woman who said it? Test your knowledge and discover the wisdom of five amazing trailblazers.
  • March 9: Coming soon
  • March 16: Coming soon
  • March 23: Coming soon
  • March 30: Coming soon

Join the fun every Sunday on Instagram!

Follow us on social media @Saathipads to participate in our Sunday Funday activities.  Learn about amazing women, share your own rule-breaking stories, and connect with a community of like-minded individuals.

 

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